SweetLeaf® Chosen Official Stevia Sweetener of Expo West 2011

Gilbert, Arizona (03/10/11) – All-natural SweetLeaf Stevia® Sweetener has been chosen as the Official Stevia Sweetener of this year’s Natural Products Expo West event. The world’s largest natural and healthy products trade show, Expo West will take place March 10-13 at the Anaheim Convention Center in Anaheim, California. As the official sweetener sponsor, SweetLeaf Stevia® Sweetener will be the exclusive stevia sweetener available at all Expo West 2011 food service areas within the convention center – including coffee tables and concession stands, as well as at private catered events and seminars. In addition, SweetLeaf® will have a booth at the event previewing brand-new offerings from the brand.

SweetLeaf® Leads Stevia Sustainability Initiative

San Francisco, CA (01/18/11) – “2010-2011 ISANH Global Stevia Award winner SweetLeaf Stevia® Sweetener is a dedicated contributor to the sustainable future of sweetening ingredients,” Executive Vice President Angus Flood will explain as part of the Sustainability Summit in San Francisco for business leaders in the Food and Beverage industry. Flood will highlight SweetLeaf® sourcing projects in Latin America as well as the company’s effort to work in facilities and with farmers who might otherwise have supplied the illegal narcotics industry as examples of positive regeneration and the power of consumer choice. SweetLeaf Stevia® Sweetener’s commitment to 100% recycled packaging and use of vegetable inks will also be featured as examples of the company’s sustainable practices.

SweetLeaf® Wins World Stevia Award

Gilbert, Arizona (12/02/10) – SweetLeaf Stevia® Sweetener was the overall winner of the 2010-2011 Annual Global Stevia Products Award by the International Society of Antioxidants in Nutrition and Health (ISANH) based on taste performance, advancement in ingredient science and positive environmental and social impact. SweetLeaf Stevia® founder and president, James May, was presented with the prestigious award at the Sugar & Salt Reduction Strategies Conference in St. Julian, Malta.

Arizona Company Takes a Stand Against Childhood Obesity

Gilbert, AZ (11/30/10) – First Things First and SweetLeaf Stevia®Sweetener are working together to keep awareness of and the daily fight against the childhood obesity epidemic an everyday priority for everyone. Professionals in the public and private sectors will gather for the 4th Annual Arizona Children’s Obesity Conference on Thursday, December 2 at the Desert Willow Conference Center, 4340 E. Cotton Center Blvd. in Phoenix from 8:00 a.m. to 5:00 p.m. for a symposium on issues that impact and influence childhood obesity.

SweetLeaf® Founder, James May, Inducted into Phoenix College Hall of Fame

Gilbert, Arizona (11/29/10) – Arizona businessman James May, founder of Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, and the man known as “the Father of Stevia,” was inducted into the Hall of Fame of his alma mater, Phoenix College, last week. May was inducted at the 12th Annual Phoenix College Alumni History Makers Scholarship Dinner for accomplishments benefiting the local community and beyond.

SweetLeaf Stevia® Sweetener Chosen Official Stevia Sweetener of Expo West 2010, Nutracon and SupplyExpo

Gilbert, AZ (03/8/10) – Today, SweetLeaf Stevia® Sweetener has been chosen the Official Stevia Sweetener of Expo West 2010, Nutracon and SupplyExpo, three of the nation’s largest conferences within the health and nutrition industry. As holder of this honorable distinction, Wisdom Natural Brands’® 100% all-natural SweetLeaf Stevia® Sweetener will be the exclusive stevia sweetener available at all Expo West 2010, Nutracon and SupplyExpo food service areas – including coffee tables and concession stands – as well as at private events and seminars.

SweetLeaf Stevia® Sweetener Offers Sweet Solution to Obesity

Gilbert, Ariz., (1/27/10) – Obesity and diabetes have become national epidemics. Combined, they are an increasingly dangerous threat to tens of millions of Americans, especially those of Hispanic descent. With rates of sedentary lifestyles and sugar consumption at all-time highs, SweetLeaf Stevia® Sweetener is a nutritious alternative to sugar.