SweetLeaf® Wins Another Foodie Favorite Award

Gilbert, Arizona (06/25/12) – SweetLeaf Stevia® Sweetener has been recognized with a “Favorite Sweetener” Foodie Award from Clean Eating magazine. SweetLeaf® appealed to the health conscious editors of Clean Eating as a natural, calorie-free, zero-glycemic response alternative to refined white sugar. In addition, Clean Eating touched on another advantage of SweetLeaf – the impressive value – noting that a little sweeter-than-sugar SweetLeaf goes a long way when it comes to sweetening foods and beverages.

New SweetLeaf® Liquid Stevia Flavors on Store Shelves This June

Gilbert, AZ (06/25/12) – Three refreshing new summer flavors of SweetLeaf® Liquid Stevia Sweet Drops™ are coming to store shelves. Wisdom Natural Brands®, the parent company of SweetLeaf Stevia®Sweetener, will offer three refreshing new summer flavors as part of their zero-calorie, zero-carbohydrate SweetLeaf® Liquid Stevia product line.

SweetLeaf® Trumps the Competition Worldwide-Twice!

Gilbert, AZ (6/25/12) –SweetLeaf Stevia® Sweetener beat out the competition to win two World Stevia Organisation 2012 Best Stevia Product/Extract of the Year awards (in Paris). The WSO’s tasting committee and jury members awarded World’s Best Tasting Stevia Awards to SweetLeaf Natural Stevia Sweetener in the Extract category and SweetLeaf® Liquid Stevia Sweet Drops™ Chocolate in the Consumer Product Made with Stevia category.

Too (two?) Sweet! “Sweet Drop” Debuts with PacketMan at Expo West

Sweet Drop, the new mascot for SweetLeaf® Liquid Stevia Sweet DropsTM, made her debut at the 2012 Natural Products Expo West, held March 9-11 in Anaheim. The cartoon-like flavor drop joined PacketMan, the giant SweetLeaf® packet mascot, in inviting attendees to stop by the Wisdom Natural Brands® SweetLeaf booth to sample sweet treats made with calorie-free Sweet Drops or all natural, zero- calorie, zero-carb SweetLeaf Stevia® Sweetener.

SweetLeaf Stevia® Sweetener Celebrates EC Approval of Stevia

Gilbert, AZ (11/28/11) –James May, founder and CEO of SweetLeaf Stevia® Sweetener, and the first person to manufacture and market stevia products for the US market, applauded the decision by the European Commission approving steviol glycosides for use as a tabletop sweetener and as an ingredient in foods and beverages.

Wisdom Natural Brands® Launches All-Natural SugarLeaf™ for Baking, Cooking

Gilbert, AZ (11/21/11) –A sweet new product from Wisdom Natural Brands® has hit store shelves. SugarLeaf™ is an all-new, 100% natural lowcalorie sweetener great for baking and cooking, aimed at meeting the demands of increasingly health-conscious consumers who want to reduce sugar in their food and beverages without sacrificing taste or texture. Made by bonding SweetLeaf Stevia® and raw cane sugar, SugarLeaf offers the delightfully sweet taste and browning and bulking qualities of sugar, but has two-thirds fewer calories and carbohydrates than sugar. SugarLeaf debuted at Whole Foods Markets in August and is now also available in select natural foods stores and conventional grocery stores across the country or online at www.buywisdom.com.

SweetLeaf’s® Sweet Success Continues

Gilbert, AZ (09/30/11) – Wisdom Natural Brands®, makers of all-natural SweetLeaf Stevia® Sweetener, announced today that SweetLeaf® has enjoyed 25 continuous profitable years, including a successful 2011, and that the company is looking forward to an even sweeter 2012.

“Father of Stevia” James May Addresses Second Annual Stevia Federation of the Americas

Gilbert, AZ (09/30/11) – On August 25, James May, Founder and CEO of Wisdom Natural Brands®, makers of SweetLeaf Stevia® Sweetener, was invited to speak about the state of stevia in the United States and in Europe at the prestigious second annual Federation Americana de la Stevia (Stevia Federation of the Americas) in Cancun, Mexico. May is the Honorary President of the Stevia Federation of the Americas. Inspired by May’s speech, a professor from a well-known university in Colombia later commented, “Mr. May is the icon we are trying to follow.”

SweetLeaf® to Exhibit at American Diabetes Association Expo in L.A.

Gilbert, AZ (05/13/11) – An active supporter of preventing and managing diabetes, SweetLeaf Stevia® Sweetener will be exhibiting at the American Diabetes Association Expo at the Los Angeles Convention Center on Saturday, May 21. The free expo takes place from 10am to 4pm and features leading experts discussing diabetes management and prevention, plus cooking demonstrations, health screenings and product and service exhibitors.

New Powerhouse Sales Team to Elevate SweetLeaf® Market Share

Gilbert, Arizona (04/25/11) – SweetLeaf Stevia® Sweetener is launching its next phase of expansion with a dynamic new sales team. The “Sweet Team” will focus on developing a strategic corporate sales plan to achieve key business objectives and strengthen the company’s market share in the burgeoning stevia industry, which is projected to exceed $2 billion by the end of 2011.

SweetLeaf® Chocolate Liquid Stevia a Hit with Reviewer

Lempert raved, “You’ve seen stevia in packets, stevia in beverages and now here is stevia going back to its roots as a concentrated liquid, and now they’re adding natural flavors. To be honest, at first I thought it was sort of a goofy idea, but after tasting it, I’m convinced. The chocolate flavor is very intense; I could see adding a drop to chocolate smoothies, bottled water, or for baking.”

James May Awarded Inaugural Visionary Award

Gilbert, Arizona (03/11/11) – The American Herbal Products Association (AHPA) awarded James May, founder of Wisdom Natural Brands,® maker of SweetLeaf Stevia® Sweetener, the 2011 AHPA Visionary Award. AHPA, which promotes the responsible commerce of herbal products, presented May with the award in recognition of unwavering, persistent dedication in the advancement of all-natural stevia. Inspired by May’s perseverance during his lifetime of work bringing stevia to the United States and advancing it as a sweetener, AHPA created this award especially to honor him.