Wisdom Natural Brands President Makes Top Women in Grocery List

Gilbert, Arizona (June 11, 2013) – Progressive Grocer has added Wisdom Natural Brands President Carol May to their list of Top Women in Grocery for 2013. The voice of the retail food industry for nearly 90 years, Progressive Grocer is the source for authoritative, comprehensive, relevant, research-based editorial content and news.

Award-Winning SweetLeaf® Unveils New Products at Expo West

Gilbert, Arizona (2/28/13) – Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, will showcase its newest products – SweetLeaf® Sweet Drops™ on-the-go packs in four fun-themed varieties and showcase new flavors in our liquid stevia lineup – at Expo West, the world’s largest natural and healthy products trade show from March 8-10 in the Anaheim Convention Center.

Sweet Drops™ Packs Make Beverage Enhancement Easy On the Go

Gilbert, Arizona (02/05/13) – In response to consumer demand for convenient beverage enhancement, SweetLeaf Stevia® Sweetener, the No. 1 selling all-natural sweetener*, introduces SweetLeaf® Sweet Drops™ on-the-go packs. Water enhancement drops represent the largest area of growth in the beverage industry. Each Sweet Drops pack – in four flavor varieties – contains three mini 6-ml bottles of Sweet Drops with great-tasting sweetness, zero calories and zero carbs.

Mom Lobbies Amherst to Adopt SweetLeaf® for Son’s Sake

Gilbert, Arizona (01/07/13) – While many mothers worry about their children gaining the dreaded “freshman 15” pounds at college, Kelly Molitor had bigger concerns. Her 19-year-old son, Steven, a type 1 diabetic since age 14, controlled the disease through a paleo-type diet: no grains, fruit or sugar; just unadulterated food with nearly no carbohydrates. Steven’s diet played a large part in choosing where to attend college, down to whether he would have his favorite SweetLeaf Stevia® Sweetener at meals.

President of Paraguay Recognizes James May for Work with Stevia

Gilbert, Arizona (12/14/12) – The President of Paraguay, Federico Franco, and the Paraguayan Chamber of Stevia, CAPASTE, honored James May, Founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, recognizing his considerable role in the creation and expansion of the global stevia industry. The ceremony took place at the Convention Center of the Central Bank of Paraguay in Asunción, Paraguay on November 13, 2012.

SweetLeaf® Sweeteners Expand Every Cook’s Repertoire

Gilbert, Arizona (10/22/12) – Just as the changing season brings a palette of colors to the great outdoors, SweetLeaf Stevia® Sweetener brings a cornucopia of all-natural, zero- or low-calorie products to your cupboards. And even though summer’s glare is just beginning to wane, the biggest baking season of all – fall and winter holidays – is just around the corner.

SweetLeaf® Leads the Way in Flavored Drop Trend

Gilbert, AZ (10/17/12) – More people are moving away from high sugar beverages and opting to exercise control in sweetening and flavoring their own drinks. SweetLeaf Stevia®’s 17 refreshing flavors of its zero-calorie, zero-carbohydrate SweetLeaf® Liquid Stevia Sweet DropsTM are available in stores nationwide and have already proven a big hit with consumers. Earlier this year, three new flavors – Coconut, Watermelon and Cola – were added to the popular liquid stevia product line.

SweetLeaf® to Exhibit at SupplySide West 2012

Gilbert, Arizona (10/15/12) – SweetLeaf Stevia® Sweetener, the only stevia winning nine international taste awards, will be exhibiting at Booth 20045 at SupplySide West 2012, which is set for November 5-9 in Las Vegas. James A. May, Founder and CEO of Wisdom Natural Brands®, the parent company of SweetLeaf®, will attend and is available for interviews before and during the expo. May, recognized as the “Father of Stevia,” brought stevia to the U.S. three decades ago and is widely recognized for launching the stevia industry worldwide. He can provide consumer and trade media insight on stevia’s use as an ingredient, trends and formulations. Wisdom Natural Brands is celebrating their 30th anniversary this year.

SweetLeaf® Proud to Sponsor Launch of Marjorie’s Fund

Gilbert, Arizona (10/15/12) – Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, is pleased to be a sponsor at the October 18, 2012, launch of Marjorie’s Fund, The Type 1 Diabetes Global Initiative, in New York City. Dr. Jason C. Baker, founder and chairman of the initiative, will share the inspirational story of the fund’s namesake, a friend of his whose diabetes was diagnosed when she was 3, which led to kidney failure and her death at age 29. The mission of Marjorie’s Fund is to empower people in the developing world living with type 1 diabetes to not only survive, but thrive.

SweetLeaf® Encourages Healthier Eating for Kids

Gilbert, Arizona (10/15/12) – SweetLeaf Stevia® Sweetener, the only all-natural stevia sweetener with zero calories, carbohydrates and glycemic response, is committed to raising awareness of childhood obesity and promoting nutrition. Studies show that one of the best ways to teach children about healthier eating is to involve them more in food choices. A significant part of the current nutrition/fitness movement, including the nationwide Let’s Move! campaign, is aimed at involving children in decisions from meal preparation to grocery shopping in order to teach them healthy eating habits.

SweetLeaf SugarLeaf Named Among Best New Products

Gilbert, Arizona (08/16/12) – Wisdom Natural Brands®, the parent company of SweetLeaf SugarLeaf™, announced that SugarLeaf has been chosen among the top winners of Progressive Grocer’s 2012 Editors’ Picks awards. Featured in the publication’s August issue, the Progressive Grocer Editor’s Picks represent the best new consumer products introduced in the past year. Brought to market in late 2011, SugarLeaf is a low-calorie sugar alternative ideal for baking and cooking.