SweetLeaf® 50ml Sweet Drops™ Now Non-GMO Project Verified

Flavored liquid stevia sweeteners a smart choice for those seeking clean ingredients

GILBERT, AZ (June 27, 2017) – Continually at the forefront of sweetener innovation, SweetLeaf® is proud to announce that its 50ml Liquid Stevia Sweet Drops™ have received the Non-GMO Project Verified seal. All five flavors of the plant-based, sugar-free sweetener have undergone the verification process from the Non-GMO Project, the only third-party verification for non-GMO foods and products in North America.

Newly Appointed President of Wisdom Natural Brands® Accepts Prestigious Recognition

Michael P. May, Ph.D., accepts award for exporting initiatives on behalf of company

GILBERT, AZ (June 19, 2017) – In his newly appointed role as President of Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, Michael P. May, Ph.D., recently accepted the distinguished Sun Corridor Export Award for his company’s global exporting achievements. The Sun Corridor Export Recognition Program selected Wisdom Natural Brands (WNB), and 16 other businesses from Pima, Pinal, and Maricopa counties in Arizona, and honored the companies at an event held on May 19, 2017.

Wisdom Natural Brands® Announces Carol May as CEO/Chairman

May to expand mission of making the world a sweeter place

GILBERT, AZ (May 3, 2017) – Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, is pleased to announce that Carol May has been appointed Chief Executive Officer and Chairman of the Board. Michael P. May, Ph.D., will now step into the role of President previously held by Carol May, from his former position as Chief Operating Officer and Executive Vice President. The changes are effective immediately.

Pioneering Stevia Brand Offers a New Intervention for Cardiovascular Risk

SweetLeaf®, a better-for-you alternative to hidden and added dietary sugars, exhibiting at the American College of Cardiology 66th Annual Scientific Session

GILBERT, AZ (March 17, 2017) – SweetLeaf® Stevia Sweetener, an award-winning sweetener with no hidden and added dietary sugars or artificial ingredients, will be exhibiting at the American College of Cardiology’s 66th Annual Scientific Session & Expo, March 17-19, in Washington, D.C. SweetLeaf will be offering the nation’s cardiologists a better way for their patients to reduce sugar in foods and beverages.

SweetLeaf® Celebrates its 35th Anniversary at Expo West 2017

Award-winning stevia brand founded in 1982 will host festivities in booth #3775

GILBERT, AZ (March 9, 2017) – Founded in 1982 by the late James A. May, Sr., Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, will mark 35 years in business during Natural Products Expo West, March 9-11, in Anaheim, CA. In recognition of its founding, there will be an Anniversary Celebration with ‘80s-themed festivities on Saturday, March 11, from 3-5 p.m.

Wisdom Natural Brands Reports the Passing of Founder/CEO

Natural Foods Industry Pioneer and Global Stevia Expert, James A. May, Sr., Leaves Rich Legacy

GILBERT, AZ (March 2, 2017) – The President of Wisdom Natural Brands®, Carol May, today reported with sadness the passing of her husband, James A. May, Sr., age 80. Mr. May was the Founder/CEO of Wisdom Natural Brands, makers of SweetLeaf® Stevia Sweetener. The entire Wisdom Natural Brands executive team and employees are deeply saddened by the loss of Mr. May. Globally known as the Father of Stevia, Mr. May is widely recognized for his contributions to the natural and organic sweetener industry, including being the first to bring stevia to the U.S. in 1982.

SweetLeaf® Exhibiting Popular Sugar-Free Stevia Sweeteners at Winter Fancy Food Show

Award-winning stevia brand offers a variety of sugar alternatives in booth #773

GILBERT, AZ (January 19, 2017) – The demand for better-for-the-body alternatives to sugar is higher than ever, and to meet this demand SweetLeaf® Stevia Sweetener offers a full line of stevia products. SweetLeaf, the stevia brand with more awards than all other low-calorie or no-calorie sweeteners combined, will exhibit at the Specialty Food Association’s 2017 Winter Fancy Food Show in booth #773. Come to the booth to learn more and sample award-winning, no-sugar sweeteners.

American Heart Association Releases New Statement to Reduce Sugar-Related Health Risks

Stevia pioneer leads the way in eliminating and reducing hidden and added dietary sugars in foods and beverages

GILBERT, AZ (November 11, 2016) Today, it is more difficult than ever to avoid sugar-laden foods and beverages. With convenience foods and pre-packaged items containing hidden yet high quantities of sugar targeted to children and adolescents, it has become an immense challenge to maintain a diet of nutrient-rich foods without the added sugars. “Added Sugars and Cardiovascular Disease in Children: A Scientific Statement from the American Heart Association” shows consuming a high quantity of added sugars makes U.S. children more susceptible to dangerous health complications.

Caramel Sweet Drops™ Awarded 2016 Progressive Grocer Editors’ Pick

Travel-friendly sweetener recognized for innovation and taste

GILBERT, AZ (October 3, 2016) – SweetLeaf® Stevia Sweetener, the brand consistently winning awards for taste and innovation, recently added another honor of achievement. The newest addition to the family of products, SweetLeaf 50ml Liquid Stevia Caramel Sweet Drops™, garnered the prestigious 2016 Progressive Grocer Editors’ Pick Award.

Spice Up the Fall with Pumpkin Spice Sweet Drops™

Savor the flavors of autumn without artificial sweeteners, carbs, or calories

GILBERT, AZ (September 21, 2016) – As the weather cools down and the leaves begin to change, nothing compares to the comfort and warmth a delicious, pumpkin-flavored treat can bring. Fall may be synonymous with pumpkin spice, but with SweetLeaf® Sweet Drops™, the taste of autumn can be enjoyed any time of year.

SweetLeaf® Stevia Expands Products in Southeast

Award-winning sweetener offers customers organic options

GILBERT, AZ (September 13, 2016) – Consumers have long trusted SweetLeaf® for its award-winning, sweet taste with zero calories, zero carbs, a non-glycemic response, and no artificial ingredients. Now, SweetLeaf is proud to offer an organic option, in addition to its family of stevia sweetener products, at health food and grocery stores including Publix in the Southeast. SweetLeaf® Organic Stevia Sweetener provides a premium sweetener option to both natural and organic shoppers.