Gilbert, AZ (Sept. 30, 2013) – AARP* members will experience one of 2014’s most promising trends in natural products at Life@50+ 2013, the organization’s conference in Atlanta from Oct. 3-5.

SweetLeaf Stevia® Sweetener, the No. 1 selling natural stevia**, will be serving refreshing drinks created with SweetLeaf® Liquid Stevia Sweet Drops – natural, zero-calorie sweeteners that add a light, fruity flavor to still or sparkling water. Life@50+ 2013 attendees can visit the SweetLeaf booth in the Health and Fitness Pavilion, to try the different drinks and take home recipe cards for fun cocktails and non-alcoholic “mocktails.”

“As we learn more about the importance of hydration, water has moved to the center of the healthy lifestyle,” says James May, SweetLeaf Founder and a longtime AARP member. “With the AARP conference’s packed schedule, attendees will want to stay hydrated. Sweet Drops will help them do that – naturally and deliciously.”

As attendees will discover, health-oriented baby boomers will appreciate Sweet Dropswith:

  • Zero calories, zero carbs and zero glycemic response
  • More than 17 flavors, including those ideal for fruity, hydrating drinks:
    • Berry
    • Lemon Drop
    • Valencia Orange
    • Watermelon
    • Grape
    • Root Beer
    • Peppermint
    • Coconut
  • Soda-busting ability to add to regular water for everyday hydration and after exercise, and to sparkling water for a zero-carb, zero-calorie alternative. Customize your drink by adding flavor to taste or combine flavors.
  • Made from stevia extract, a natural alternative to big-brand water enhancers filled with preservatives and artificial sweeteners.

Sweet Drops can be added to foods or beverages for sweet, sugar-free flavor. The award-winning Chocolate and Vanilla Crème flavors are popular for coffee and cooking.

Attendees can also learn about Sweet Drops Water Enhancers, four new flavor blends packaged in convenient 1.5-ounce “droplet” bottles. The flavors were chosen specifically for their fruity, refreshing taste in water, and two flavors were chosen by votes from nearly 13,500 SweetLeaf Facebook fans. Sweet Drops Water Enhancers will debut in selected retailers in January 2014.

Sweet Drops join other stevia products created by SweetLeaf, including go-anywhere packets, a shaker jar for home use and a blend for cooking and baking. Winner of the most international awards for taste and sustainability, SweetLeaf is the most natural and best-tasting stevia in the marketplace. For more on the company and its products, visit Sweetleaf.com.

*The AARP (formerly the American Association of Retired Persons) represents more than 37 million Americans over the age of 50.

** SPINS latest 12 week unit growth in the natural channel, ending 5/11/13.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The stevia brand winning the most taste awards globally, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia Plus® Shaker Bottles for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SugarLeaf, also by Wisdom, bonds SweetLeaf with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia Sweet Drops add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf products, recipes and more, visit www.sweetleaf.com.

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos,  are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf and Wisdom of the Ancients products can be purchased online at SweetLeaf.com or at grocery and health food stores throughout the U.S. and Canada.

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