Gilbert, Arizona (10/15/12) – SweetLeaf Stevia® Sweetener, the only stevia winning nine international taste awards, will be exhibiting at Booth 20045 at SupplySide West 2012, which is set for November 5-9 in Las Vegas. James A. May, Founder and CEO of Wisdom Natural Brands®, the parent company of SweetLeaf®, will attend and is available for interviews before and during the expo. May, recognized as the “Father of Stevia,” brought stevia to the U.S. three decades ago and is widely recognized for launching the stevia industry worldwide. He can provide consumer and trade media insight on stevia’s use as an ingredient, trends and formulations. Wisdom Natural Brands is celebrating their 30th anniversary this year.

SweetLeaf is used as an ingredient in a variety of food and beverage products currently on the market and is a viable natural sweetener that can be used in the following applications:

  • Tabletop sweetener for hot and iced tea, coffee, etc.
  • Carbonated soft drinks, still beverages, powdered soft drinks
  • Ice creams, yogurts, sherbets
  • Baked goods, cakes, biscuits
  • Cereals, bars
  • Jams, sauces, pickles
  • Puddings, desserts
  • Chewing gum
  • Confections
  • Seafood, vegetables
  • Weight watcher diets
  • Diets for people with Diabetes

“We couldn’t be more thrilled with the strong, consistent success of SweetLeaf, and the continued happiness and loyalty of our customers,” said May, who received the first Lifetime Achievement Award from Stevia World International at the Stevia World Europe conference in Geneva, Switzerland, as well as the first American Herbal Products Association Visionary Award. He has spoken at stevia symposiums and at conferences worldwide. In November, May will be honored in Paraguay for telling the world about the sweet properties of the stevia plant.

To schedule your exclusive interview with James May, Founder and CEO of Wisdom Natural Brands, please call the contacts included with this release. For more information about SweetLeaf, please visit www.sweetleaf.com.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. SweetLeaf is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. SweetLeaf packets are sold in boxes containing 35 or 70 packets. SweetLeaf Stevia Plus® Shaker Bottles make for easy home use and SweetLeaf SteviaTabsTM Dissolvable Tablets are great for on-the-go use. SugarLeafTM bonds SweetLeaf with cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf Liquid Stevia Sweet DropsTM add flavor to favorite foods – from yogurt to oatmeal, water to coffee, sauces to smoothies – and beverages. The sweetener was recognized as the 2010- 2011 Global Stevia Products Award Winner for taste, technology and sustainability by the International Society of Antioxidants in Nutrition and Health. For more information about SweetLeaf products, recipes and more, visit www.sweetleaf.com.

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale,® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf and Wisdom of the Ancients products can be purchased online at www.buywisdom.com or at grocery and health food stores throughout the U.S. and Canada.

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