Gilbert, Arizona (08/16/12) – Wisdom Natural Brands®, the parent company of SweetLeaf SugarLeaf™, announced that SugarLeaf has been chosen among the top winners of Progressive Grocer’s 2012 Editors’ Picks awards. Featured in the publication’s August issue, the Progressive Grocer Editor’s Picks represent the best new consumer products introduced in the past year. Brought to market in late 2011, SugarLeaf is a low-calorie sugar alternative ideal for baking and cooking.

Each year, Progressive Grocer recognizes the top new consumer products, showcasing winners like SugarLeaf that were judged on innovation, taste/functionality and value. SugarLeaf is cane sugar bonded with stevia glycosides, resulting in a deliciously sweet, healthier alternative to sugar and artificial sweeteners. Made with natural ingredients, SugarLeaf has the browning and baking qualities of sugar, but 2/3 fewer calories. Because stevia is naturally sweeter than sugar, only one-third of a cup of SugarLeaf is needed when a recipe calls for a full cup of sugar, making the sweetener a great value, too.

Professional chefs have also expressed excitement about this unique product, finding it a delicious, low-calorie alternative to sugar in bread, muffin, and dessert recipes. The following chefs have worked with SweetLeaf and SugarLeaf on New York’s “A Taste of New York”: Matthew Lotus (Wallse Restaurant), Eric Hara (The Oak Room), and Romina Peixoto (Le Cirque).

For more information about SugarLeaf or SweetLeaf Stevia® Sweetener, the natural, zero-calorie, zero-carb alternative to sugar from Wisdom Natural Brands, visit

About Wisdom Natural Brands® 
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only all-natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. Its “green” processing procedure uses cool, purified water and high-grade stevia leaves. The sweetener was recognized as the 2010-2011 Global Stevia Products Award Winner for taste, technology and sustainability by the International Society of Antioxidants in Nutrition and Health. SweetLeaf is sold in boxes containing 35 or 70 packets, as well as  in SweetLeaf Stevia Plus® Shaker Bottles for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SugarLeaf™, also by Wisdom, bonds SweetLeaf with cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia drops add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf products, recipes and more, visit Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener. SweetLeaf and Wisdom of the Ancients products can be purchased online at or at grocery and health food stores throughout the U.S. and Canada.

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