Gilbert, AZ (03/8/10) – Today, SweetLeaf Stevia® Sweetener has been chosen the Official Stevia Sweetener of Expo West 2010, Nutracon and SupplyExpo, three of the nation’s largest conferences within the health and nutrition industry. As holder of this honorable distinction, Wisdom Natural Brands’® 100% all-natural SweetLeaf Stevia® Sweetener will be the exclusive stevia sweetener available at all Expo West 2010, Nutracon and SupplyExpo food service areas – including coffee tables and concession stands – as well as at private events and seminars.

Expo West 2010, Nutracon and SupplyExpo will take place in Anaheim, California. Find SweetLeaf Stevia® Sweetener at Nutracon located inside the Anaheim Hilton in Booth #12, March 10 -11 and at ExpoWest in the Anaheim Convention Center at Booth #2390, March 12 -14. Combined, Expo West 2010, Nutracon and SupplyExpo, expect more than 35,000 in attendance.

“We are pleased to be chosen by such prestigious industry conferences as the official stevia sweetener. It aids in our mission of bringing our product to the nation’s leading brands and retailers in the grocery, health, diet and nutrition industries,” said James May, founder of SweetLeaf Stevia® Sweetener. “We look forward to bringing SweetLeaf Stevia® Sweetener to consumers and telling them all about our great-tasting, 100% natural, zero-calorie, zero glycemic response stevia sweetener.”

As the only 100% natural stevia sweetener with zero calories, zero carbohydrates, and zero glycemic response on the market today, SweetLeaf® contains no chemicals or artificial ingredients to interfere with its pure sweet taste.

SweetLeaf Stevia® Sweetener is processed using only cool, purified water. Other stevia sweeteners use chemicals, solvents or alcohols (such as methanol and ethanol) in their extraction process, leaving residue requiring masking agents or flavoring compounds to disguise them, resulting in a harsh aftertaste.

Supporters of fair trade and environmentally sound practices will be pleased to know the SweetLeaf Stevia® Sweetener method is a completely sustainable, totally green process from start to finish. Because SweetLeaf Stevia® Sweetener doesn’t use chemicals, alcohols or solvents in its proprietary extraction and purification processes, there is no waste. The leaf residue becomes cattle feed or ground mulch, and the spent water is distributed to local farmers to irrigate their fields. Even the box is made from 100% recycled materials.

SweetLeaf Stevia® Sweetener is the ideal sweetener for the 21st century. To learn more, please visit  HYPERLINK “http://www.sweetleaf.com” www.sweetleaf.com.

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream – Jim May, Founder of Wisdom Natural Brands®.
Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. Jim May is world known as “The Father of Stevia.” The process involves taking the highest-quality leaves of the stevia plant and extracting their naturally sweet taste with only cool, purified water – no chemicals, solvents or additives that adulterate and cover up the great taste created by nature.

May first traveled to Paraguay to import stevia in 1982. His most satisfying victory came in 2008, when GRAS Associates and Life Science Research Office, two completely independent panels of scientists, awarded SweetLeaf Stevia® GRAS (Generally Recognized as Safe) status, pursuant to FDA regulations. This allowed SweetLeaf® products made from its new, revolutionary extraction technology to be labeled as sweeteners. SweetLeaf® could finally use the word “sweet” to describe its product, now known as SweetLeaf Sweetener®.

FDA regulations allow companies to independently determine, through a self-affirmation process performed by highly-qualified scientists, that an ingredient is generally recognized as safe by qualified food science experts. The FDA granted a no-questions letter to SweetLeaf®‘s GRAS status in 2009, validating all the hard work done by May over more than a quarter of a century.

Wisdom Natural Brands™, a leading U.S. manufacturer of stevia products, offers SweetLeaf Sweetener® in convenient double-serving packets. SweetLeaf Sweetener® is sold in boxes containing either 50 or 100 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use.

Today, May is a leading expert on stevia and travels across the Americas promoting the benefits of the stevia plant.

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