Gilbert, Arizona (03/10/11) – All-natural SweetLeaf Stevia® Sweetener has been chosen as the Official Stevia Sweetener of this year’s Natural Products Expo West event. The world’s largest natural and healthy products trade show, Expo West will take place March 10-13 at the Anaheim Convention Center in Anaheim, California. As the official sweetener sponsor, SweetLeaf Stevia® Sweetener will be the exclusive stevia sweetener available at all Expo West 2011 food service areas within the convention center – including coffee tables and concession stands, as well as at private catered events and seminars. In addition, SweetLeaf® will have a booth at the event previewing brand-new offerings from the brand.

“We are extremely pleased to be chosen by such a prestigious industry conference to be their official stevia sweetener,” said James May, founder of SweetLeaf Stevia® Sweetener. May is known worldwide as the “Father of Stevia” for dedicating more than 28 years to bringing stevia to the U.S. He will be in attendance at the trade show and will be available to speak to attendees at the SweetLeaf® booth, #3662.

In addition to being able to speak with May, the SweetLeaf® booth will also feature samples of SweetLeaf Stevia® Sweetener, tasty dessert treats made with SweetLeaf®, and some brand-new products from Wisdom Natural Brands®, the makers of SweetLeaf Stevia® Sweetener, debuting exclusively at Expo West.

“We look forward to participating in Expo West and bringing our product – and some exciting new items – to the nation’s leading brands and retailers in the grocery, health, diet and nutrition industries,” added Angus Flood, Executive Vice President of Wisdom Natural Brands®. “We also look forward to bringing SweetLeaf® to consumers and telling them not only about our great-tasting, 100% natural, zero calorie, zero glycemic response stevia sweetener, but also about the sustainable process we use from start to finish, which I think is extremely important to today’s customer.”

SweetLeaf Stevia® Sweetener is the only 100% natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response on the market today, and contains no chemicals or artificial ingredients to interfere with its pure, sweet taste. It’s processed using only cool, purified water. Other stevia sweeteners use chemicals, solvents or alcohols (such as methanol and ethanol) in their extraction process, leaving residue requiring masking agents or flavoring compounds to disguise them. This can result in a harsh aftertaste.

Supporters of fair trade and environmentally sound practices will be pleased to know the SweetLeaf® processing method is a completely sustainable, totally green process from start to finish. Because SweetLeaf® doesn’t use chemicals, alcohols or solvents in its proprietary extraction and purification processes, there is no waste. The leaf residue becomes cattle feed or ground mulch, and the spent water is distributed to local farmers to irrigate their fields. Even the box is made from 100% recycled materials.

To learn more about SweetLeaf Stevia® Sweetener, the Official Stevia Sweetener of Expo West 2011, please visit www.sweetleaf.com.

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream – James May, Founder of Wisdom Natural Brands®.

Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is world known as “The Father of Stevia.” The process involves taking the highest-quality leaves of the stevia plant and extracting their naturally sweet taste with only cool, purified water – no chemicals, solvents or additives that adulterate and cover up the great taste created by nature.

May first traveled to Paraguay to import stevia in 1982. His most satisfying victory came in 2008, when GRAS Associates and Life Science Research Office, two completely independent panels of scientists, awarded SweetLeaf Stevia® GRAS (Generally Recognized as Safe) status, pursuant to FDA regulations. This allowed SweetLeaf® products made from its new, revolutionary extraction technology to be labeled as sweeteners. SweetLeaf® could finally use the word “sweet” to describe its product, now known as SweetLeaf Stevia® Sweetener. The FDA granted a no-questions letter to SweetLeaf’s® GRAS status in 2009, validating all the hard work done by May over more than a quarter of a century.

Wisdom Natural Brands®, a leading U.S. manufacturer of stevia products, offers SweetLeaf Stevia® Sweetener in convenient double-serving packets. SweetLeaf Stevia® Sweetener is sold in boxes containing either 35 or 70 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use.

Today, May is a leading expert on stevia and travels across the world promoting the benefits of the stevia plant.

For more information, visit www.wisdomnaturalbrands.com

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