Gilbert, Arizona (10/25/13) – As maker of the #1 selling stevia in the natural channel*, SweetLeaf Stevia® Sweetener knows the natural product consumer. The company’s stevia provides powerful label appeal and taste that makes a good product great. SweetLeaf, the stevia brand winning the most taste awards globally, will be exhibiting at Booth #22058 at SupplySide West 2013, set for Nov. 12-16 in Las Vegas.

“With demand continuing to grow for natural and gluten-free food, consumers read labels and pay more for the pure ingredients they demand,” said James May, founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf. “In this environment, manufacturers need consistent ingredients with the certifications customers want – and award-winning taste that enhances a product without adding sugar.” May is widely credited with launching the stevia industry in the United States.

Zero-calorie, zero-carb and with zero glycemic response, SweetLeaf can be used as an ingredient in a variety of food and beverage products. As stevia extract, blended with inulin or in more than 20 flavors of liquid stevia, SweetLeaf is a viable natural sweetener that can be used in the following applications:

  • Tabletop sweetener for hot and iced tea, coffee, etc.
  • Carbonated sodas, still beverages, powdered soft drinks
  • Flavored waters
  • Ice creams, yogurts, sherbets
  • Baked goods, cakes, biscuits
  • Cereals, bars
  • Jams, sauces, pickles
  • Puddings, desserts
  • Chewing gum
  • Confections
  • Seafood, vegetables
  • Weight watcher diets
  • Diets for people with diabetes

* SPINS latest 12 week unit growth in the natural channel, ending 5/11/13.

About Wisdom Natural Brands®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas. SweetLeaf® is the only natural stevia sweetener with zero calories, zero carbohydrates and zero glycemic response. The stevia brand winning the most taste awards globally, SweetLeaf is sold in boxes containing 35 or 70 packets, as well as in SweetLeaf Stevia Plus® Shaker Bottles for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for on-the-go use. SugarLeaf™, also by Wisdom, bonds SweetLeaf with raw cane sugar for a low-calorie sugar alternative perfect for baking and cooking. SweetLeaf® Liquid Stevia Sweet Drops™ add flavor without calories or carbohydrates to water or favorite foods and beverages. For more information about SweetLeaf products, recipes and more, visit

Wisdom of the Ancients herbal teas, from energizing Yerba Maté Royale® to calming Rooibos, are available loose leaf or in bags and come in a variety of refreshing flavors. Select varieties are also available with a touch of calorie-free stevia sweetener.

SweetLeaf and Wisdom of the Ancients products can be purchased online at or at grocery and health food stores throughout the U.S. and Canada.

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