In the News

Wisdom Natural Brands® Announces Carol May as CEO/Chairman

May to expand mission of making the world a sweeter place

GILBERT, AZ (May 3, 2017) – Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, is pleased to announce that Carol May has been appointed Chief Executive Officer and Chairman of the Board. Michael P. May, Ph.D., will now step into the role of President previously held by Carol May, from his former position as Chief Operating Officer and Executive Vice President. The changes are effective immediately.

Pioneering Stevia Brand Offers a New Intervention for Cardiovascular Risk

SweetLeaf®, a better-for-you alternative to hidden and added dietary sugars, exhibiting at the American College of Cardiology 66th Annual Scientific Session

GILBERT, AZ (March 17, 2017) – SweetLeaf® Stevia Sweetener, an award-winning sweetener with no hidden and added dietary sugars or artificial ingredients, will be exhibiting at the American College of Cardiology’s 66th Annual Scientific Session & Expo, March 17-19, in Washington, D.C. SweetLeaf will be offering the nation’s cardiologists a better way for their patients to reduce sugar in foods and beverages.

SweetLeaf® Celebrates its 35th Anniversary at Expo West 2017

Award-winning stevia brand founded in 1982 will host festivities in booth #3775

GILBERT, AZ (March 9, 2017) – Founded in 1982 by the late James A. May, Sr., Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, will mark 35 years in business during Natural Products Expo West, March 9-11, in Anaheim, CA. In recognition of its founding, there will be an Anniversary Celebration with ‘80s-themed festivities on Saturday, March 11, from 3-5 p.m.

Wisdom Natural Brands Reports the Passing of Founder/CEO

Natural Foods Industry Pioneer and Global Stevia Expert, James A. May, Sr., Leaves Rich Legacy

GILBERT, AZ (March 2, 2017) – The President of Wisdom Natural Brands®, Carol May, today reported with sadness the passing of her husband, James A. May, Sr., age 80. Mr. May was the Founder/CEO of Wisdom Natural Brands, makers of SweetLeaf® Stevia Sweetener. The entire Wisdom Natural Brands executive team and employees are deeply saddened by the loss of Mr. May. Globally known as the Father of Stevia, Mr. May is widely recognized for his contributions to the natural and organic sweetener industry, including being the first to bring stevia to the U.S. in 1982.

SweetLeaf® Exhibiting Popular Sugar-Free Stevia Sweeteners at Winter Fancy Food Show

Award-winning stevia brand offers a variety of sugar alternatives in booth #773

GILBERT, AZ (January 19, 2017) – The demand for better-for-the-body alternatives to sugar is higher than ever, and to meet this demand SweetLeaf® Stevia Sweetener offers a full line of stevia products. SweetLeaf, the stevia brand with more awards than all other low-calorie or no-calorie sweeteners combined, will exhibit at the Specialty Food Association’s 2017 Winter Fancy Food Show in booth #773. Come to the booth to learn more and sample award-winning, no-sugar sweeteners.

SweetLeaf Featured in The New Fat Flush Plan

SweetLeaf® Stevia Sweetener is featured in The New Fat Flush Plan, by Ann Louise Gittleman, as the preferred sweetener for lifestyle choices to help achieve lasting weight loss and wellness. The book includes groundbreaking new research, food options, and recipes.

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