In the News

SweetLeaf® 50ml Sweet Drops™ Now Non-GMO Project Verified

Flavored liquid stevia sweeteners a smart choice for those seeking clean ingredients

GILBERT, AZ (June 27, 2017) – Continually at the forefront of sweetener innovation, SweetLeaf® is proud to announce that its 50ml Liquid Stevia Sweet Drops™ have received the Non-GMO Project Verified seal. All five flavors of the plant-based, sugar-free sweetener have undergone the verification process from the Non-GMO Project, the only third-party verification for non-GMO foods and products in North America.

Newly Appointed President of Wisdom Natural Brands® Accepts Prestigious Recognition

Michael P. May, Ph.D., accepts award for exporting initiatives on behalf of company

GILBERT, AZ (June 19, 2017) – In his newly appointed role as President of Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, Michael P. May, Ph.D., recently accepted the distinguished Sun Corridor Export Award for his company’s global exporting achievements. The Sun Corridor Export Recognition Program selected Wisdom Natural Brands (WNB), and 16 other businesses from Pima, Pinal, and Maricopa counties in Arizona, and honored the companies at an event held on May 19, 2017.

SweetLeaf CEO Honored with ASU Alumni Award for Entrepreneurship

Carol May, CEO of Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, has been named among the Sun Devil 100 Class of 2017. This special award, from the Arizona State University Alumni Association, honors innovative business leaders and is dedicated to recognizing the university’s alumni for their businesses.

Wisdom Natural Brands® Announces Carol May as CEO/Chairman

May to expand mission of making the world a sweeter place

GILBERT, AZ (May 3, 2017) – Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, is pleased to announce that Carol May has been appointed Chief Executive Officer and Chairman of the Board. Michael P. May, Ph.D., will now step into the role of President previously held by Carol May, from his former position as Chief Operating Officer and Executive Vice President. The changes are effective immediately.

Pioneering Stevia Brand Offers a New Intervention for Cardiovascular Risk

SweetLeaf®, a better-for-you alternative to hidden and added dietary sugars, exhibiting at the American College of Cardiology 66th Annual Scientific Session

GILBERT, AZ (March 17, 2017) – SweetLeaf® Stevia Sweetener, an award-winning sweetener with no hidden and added dietary sugars or artificial ingredients, will be exhibiting at the American College of Cardiology’s 66th Annual Scientific Session & Expo, March 17-19, in Washington, D.C. SweetLeaf will be offering the nation’s cardiologists a better way for their patients to reduce sugar in foods and beverages.

SweetLeaf® Celebrates its 35th Anniversary at Expo West 2017

Award-winning stevia brand founded in 1982 will host festivities in booth #3775

GILBERT, AZ (March 9, 2017) – Founded in 1982 by the late James A. May, Sr., Wisdom Natural Brands®, makers of SweetLeaf® Stevia Sweetener, will mark 35 years in business during Natural Products Expo West, March 9-11, in Anaheim, CA. In recognition of its founding, there will be an Anniversary Celebration with ‘80s-themed festivities on Saturday, March 11, from 3-5 p.m.

Wisdom Natural Brands Reports the Passing of Founder/CEO

Natural Foods Industry Pioneer and Global Stevia Expert, James A. May, Sr., Leaves Rich Legacy

GILBERT, AZ (March 2, 2017) – The President of Wisdom Natural Brands®, Carol May, today reported with sadness the passing of her husband, James A. May, Sr., age 80. Mr. May was the Founder/CEO of Wisdom Natural Brands, makers of SweetLeaf® Stevia Sweetener. The entire Wisdom Natural Brands executive team and employees are deeply saddened by the loss of Mr. May. Globally known as the Father of Stevia, Mr. May is widely recognized for his contributions to the natural and organic sweetener industry, including being the first to bring stevia to the U.S. in 1982.