Gilbert, AZ (11/30/10) – First Things First and SweetLeaf Stevia®Sweetener are working together to keep awareness of and the daily fight against the childhood obesity epidemic an everyday priority for everyone. Professionals in the public and private sectors will gather for the 4th Annual Arizona Children’s Obesity Conference on Thursday, December 2 at the Desert Willow Conference Center, 4340 E. Cotton Center Blvd. in Phoenix from 8:00 a.m. to 5:00 p.m. for a symposium on issues that impact and influence childhood obesity.

Obesity is the top health risk in America, as well as a leading cause of heart disease, diabetes and stroke, according to a 2009 report from the U.S. Centers for Disease Control. The Department of Health and Human Services says that one in three children is overweight. The conference is designed to share information amongst healthcare professionals including physicians, nutritionists, dietitians, nurses, psychologists, counselors, social workers, K-12, early childhood and after-school professionals, business leaders and media professionals.

Curbing sugar intake is a sure step on the path toward better childhood health. SweetLeaf Stevia® Sweetener is the only 100% natural stevia sweetener on the market with zero calories, zero carbohydrates and zero glycemic response and made with no chemicals or alcohols. SweetLeaf Stevia® Sweetener also wants kids and parents to know they don’t have to sacrifice flavor when reducing calories and carbohydrates. Last month, SweetLeaf® won the 2010 Foodie Award in the Liquid Sweetener category from Vegetarian Times magazine and was included in a rave review of Olade™ from “supermarket guru” Phil Lempert.

The 2010 Arizona Children’s Obesity Conference represents an ongoing commitment from SweetLeaf Stevia® Sweetener to combat childhood obesity. SweetLeaf® also recently co-sponsored the WiL® Power (Winning in Losing) Challenge, a non-profit, three-month program created by Foothills Sports Medicine & Rehabilitation to help overweight and obese children learn to live physically active lives and develop healthy eating habits.

For more information on SweetLeaf Stevia® Sweetener, including health benefits, nutrition facts and recipes, visit www.sweetleaf.com.

About SweetLeaf Stevia® Sweetener
It all started with one man who had a dream – James May, Founder of Wisdom Natural Brands®.

Stevia is a naturally sweet herb native to Paraguay that has been consumed for centuries. After tasting stevia leaves given to him by a Peace Corps worker, May made it his mission to bring the extract from the deliciously sweet plant to the United States. May is world known as “The Father of Stevia.” The process involves taking the highest-quality leaves of the stevia plant and extracting their naturally sweet taste with only cool, purified water – no chemicals, solvents or additives that adulterate and cover up the great taste created by nature.

May first traveled to Paraguay to import stevia in 1982. His most satisfying victory came in 2008, when GRAS Associates and Life Science Research Office, two completely independent panels of scientists, awarded SweetLeaf Stevia® GRAS (Generally Recognized as Safe) status, pursuant to FDA regulations. This allowed SweetLeaf® products made from its new, revolutionary extraction technology to be labeled as sweeteners. SweetLeaf® could finally use the word “sweet” to describe its product, now known as SweetLeaf Sweetener®. The FDA granted a no-questions letter to SweetLeaf’s® GRAS status in 2009, validating all the hard work done by May over more than a quarter of a century.

Wisdom Natural Brands®, a leading U.S. manufacturer of stevia products, offers SweetLeaf Stevia® Sweetener in convenient double-serving packets. SweetLeaf Stevia® Sweetener is sold in boxes containing either 35 or 70 packets. Each packet replaces two teaspoons of sugar. SweetLeaf® is also sold in the SweetLeaf Stevia Plus® Shaker Bottle for easy home use and SweetLeaf SteviaTabs™ Dissolvable Tablets for easy on-the-go use. Today, May is a leading expert on stevia and travels across the world promoting the benefits of the stevia plant.

For more information, visit www.wisdomnaturalbrands.com.

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