In the News

SweetLeaf to Support American Heart Association’s Efforts to Help Americans Eat Smart

Healthy For Good program will raise awareness about added sugars

GILBERT, AZ (Jan. 15, 2019) – SweetLeaf®, an award-winning stevia sweetener from Wisdom Natural Brands® (WNB), is proud to announce it has pledged to be a national supporter of the American Heart Association’s Healthy For Good™ movement, which inspires people everywhere to make lasting changes in their health and their lives, one small step at a time. In addition to the support, SweetLeaf will work with the American Heart Association, the leading voluntary health organization devoted to a world of longer, healthier lives, to educate consumers about added sugars.

NYC Executive Chef Admir Alibasic Creates Recipes Using SweetLeaf® Stevia Sweetener

Top chefs choose SweetLeaf for its versatility, adding sweetness without added sugars to recipes

GILBERT, AZ (December 20, 2018) – Executive Chef Admir Alibasic of Ben & Jack’s Steak House in New York City has joined the growing ranks of top chefs using SweetLeaf® Stevia Sweetener in their recipes. Chef Alibasic is featured in a segment of “A Taste of New York,” a weekly cable TV show targeting an active, influential and educated audience in New York. The segment aired through mid-December on Time Warner Cable and can be seen on social media sites including YouTube, Facebook, Vimeo, Twitter video links, Pinterest, Tumblr, and more.

Better Dietary Lifestyle: Good Strategy Against Diabetes, Prediabetes, Experts Say

Reducing sugars with no sugars/zero-calorie SweetLeaf Stevia Sweeteners

GILBERT, AZ (Nov. 13, 2018) – In the year since the last World Diabetes Day, 1.5 million more Americans learned that they have diabetes. Diabetes remains the seventh leading cause of death in the United States and can lead to serious cardiovascular and renal outcomes as well. November 14 marks World Diabetes Day, whose mission is to promote diabetes care, prevention and a cure. In many cases, Diabetes may be prevented by adopting a healthier lifestyle, according to the International Diabetes Federation, sponsor of World Diabetes Day. The key risk factors for type 2 diabetes are obesity, an unhealthy-dietary habit, lack of exercise, family history and high blood pressure.

Upcoming FDA Labeling Guidelines Will Help Consumers Identify Added Sugars

Move comes as more Americans become aware of effects of excessive dietary sugars

GILBERT, AZ (Oct. 30, 2018) – Awareness of the effects of added sugars is starting to change how Americans choose what they eat and drink, which is going to become a lot easier with the new labeling and nutrition guidelines ordered by the U.S. Food and Drug Administration. While it may take some time and guidance to get consumers used to the new labeling, Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, believes the new labels are a boon for those demanding better-for-you options in foods and beverages with no artificial sweeteners and no added sugars.

SweetLeaf Products Proudly Display Non-GMO Project Verified Logo on Labels

Non-GMO Month brings awareness of products free from artificially manipulated ingredients

GILBERT, AZ (October 1, 2018) – More consumers are paying attention to the ingredients in their sweeteners and with October being Non-GMO Month, Wisdom Natural Brands®, maker of the SweetLeaf® Stevia Sweetener family of products, proudly notes that the Non-GMO Project Verified logo is included on the labels of its best-selling and award-winning stevia sweeteners.

SweetLeaf® Urges ‘One Sweet Change’ to Family Meals in September

Studies show home-cooked meals benefit spirit, brain, health for all family members

GILBERT, AZ (September 24, 2018) – Wisdom Natural Brands, maker of the SweetLeaf® Stevia Sweetener family of products, encourages Americans to come together and share meals during September, which is National Family Meals Month. Many studies show that home-cooked meals nourish the spirit, brain and health of all family members—especially these days, when so many are looking for a better solution to avoid added sugars in their diets.

Celebrity Victoria Beckham Posts Love of Sweet Drops™

Music and fashion icon draws attention to SweetLeaf Liquid Stevia through Instagram post

GILBERT, AZ (August 29, 2018) – Every company enjoys hearing organic word-of-mouth praise from consumers, but when unexpected accolades come from an international music and fashion icon, it’s news. Publications from Ireland to South Africa picked up word that Victoria Beckham favors SweetLeaf® Liquid Stevia Sweet Drops™ in the convenient 50ml bottles after she posted about them on Instagram.

Wisdom Natural Brands® Products Win Two Prestigious Honors at WSO Stevia Tasteful Awards

SweetLeaf® Sweet Drops™ Caramel flavor, Wisdom of the Ancients® Organic Yerba Maté Hibiscus take first, third prizes

GILBERT, AZ (July 24, 2018) – SweetLeaf® Sweet Drops™ Caramel Flavored Stevia Sweetener won first prize and Wisdom of the Ancients Organic Yerba Maté Hibiscus tea won third prize at the Stevia Tasteful Awards at the World Stevia Organization’s 8th World Convention on Stevia in Berlin. SweetLeaf, the world’s most trusted stevia brand™, has won 31 international awards for taste and innovation, more than all other low- and no-calorie sweeteners combined.