At a recent ceremony in Washington, D.C., in May, U.S. Secretary of Commerce Penny Pritzker presented Wisdom Natural Brands® with the President’s “E” Award. This award, which was accepted by Michael P. May, Ph.D., Executive Vice President, is bestowed upon American businesses and organizations which make significant contributions to the increase of U.S. exports. Successive years of record export growth and the demonstration of innovative international marketing, specifically to increase exports, are among the significant factors in determining winners of this award.
Why is a sweetener company writing about hydration? Simply because juices, sodas and energy/sports drinks are a prime source of sugar, which many of our readers are trying to avoid. With our bodies being 60 percent to 70 percent water, hydration is still a must. (Trust us on this, we’re based in Arizona.)
James May is the founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf® brand products and Wisdom of the Ancients® herbal teas. He was the first person to introduce stevia and yerba maté herbal tea to the U.S. in 1982, and he is considered one of the world’s foremost authorities on these herbs. Mr. May challenged a number of government regulations over the years before his company became the first to receive GRAS (Generally Recognized As Safe) status for a line of stevia products. He has worked with and sought advice from a number of health professionals, including Andrew Weil, M.D., Father of Integrative Medicine, pictured with Mr. May above. Dr. Weil serves as the Director at the Arizona Center of Integrative Medicine at the University of Arizona and is an expert on healthy living and aging.
Today’s hectic lifestyle has us rushing to meet both personal and professional demands, which, for many of us, has made fast food a regular part of our daily routine. When we’re not rushing to appointments, we’re spending sedentary hours at our computers. The combination has contributed to an obesity epidemic that the U.S. Centers for Disease Control and Prevention describes as the number one health risk in America.
Health is central to your well-being. Clean eating and exercise aren’t just recipes for fitting into a pair of skinny jeans or developing abs like a Marine drill sergeant. It’s about having the energy to handle a full class schedule while working part-time, juggling work and family responsibilities, dancing at your granddaughter’s wedding, starting a second career after retirement, or taking the stairs when the elevator is out of order.
Each generation is presented with unique challenges. Today’s youth faces the challenges of a childhood obesity epidemic. According to the Robert Wood Johnson Foundation, if we don’t act to reverse this trend, we’re in danger of raising the first generation of American children who may live sicker and die younger than the generation before them.