SweetLeaf® 50ml Sweet Drops™ Now Non-GMO Project Verified

Posted on June 27th, 2017, in Press Release.

Flavored liquid stevia sweeteners a smart choice for those seeking clean ingredients

GILBERT, AZ (June 27, 2017) – Continually at the forefront of sweetener innovation, SweetLeaf® is proud to announce that its 50ml Liquid Stevia Sweet Drops™ have received the Non-GMO Project Verified seal. All five flavors of the plant-based, sugar-free sweetener have undergone the verification process from the Non-GMO Project, the only third-party verification for non-GMO foods and products in North America.

Available in Caramel, Vanilla, Chocolate, Coconut, and SteviaClear®, Sweet Drops add both flavor and sweetness to foods, drinks, and recipes with zero calories, no added or hidden sugars, no artificial ingredients, and a non-glycemic response. Also kosher and gluten-free, the addition of Non-GMO Project Verification furthers the product as a top choice for consumers seeking clean ingredients and a label they can trust.

Genetically modified organisms are defined by the Non-GMO Project as any “plant, animal, microorganism, or organism whose genetic makeup has been modified using recombinant DNA methods (also called gene splicing), gene modification, or transgenic technology.”

A 2016 Harris Poll found that among consumers, “75% are in support of GMO labeling legislation and 78% of supporters feel it should be mandated by the federal government.”1 The poll further found that “When looking specifically at GMO labeling, a large majority (80%) agree that there should be mandatory GMO labeling as consumers have a right to know what is in their food or whether it has been altered or changed in some way that is not natural.”

“At SweetLeaf, consumer well-being and satisfaction is our top priority. We heard the demand for non-GMO products and answered it by qualifying for a verification seal we know our customers look for and believe in,” said Carol May, CEO of Wisdom Natural Brands®, SweetLeaf’s parent company. “We share the same concerns as our customers, which is why we are committed to offering the very best ingredients and products.”

For more information about SweetLeaf, visit SweetLeaf.com.

1 Birth, Allyssa. “GMO Labeling: The Great Debate.” The Harris Poll, 25 May 2016. Web. 14 June 2017, http://www.theharrispoll.com/business/GMO-Labeling-Debate.html.

About WISDOM NATURAL BRANDS®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. For 35 years now, Wisdom has been the leading stevia expert and industry pioneer. SweetLeaf is the stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars, and no artificial ingredients. The only stevia brand to be named a Top Wellness Company and to receive 29 global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, shaker jars for easy home use, and SweetLeaf SteviaTabs®, dissolvable tablets, for on-the-go use. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35- and 70-count packet boxes and a shaker jar. SweetLeaf SugarLeaf® bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking with 2/3 fewer calories than sugar. SweetLeaf 2-oz Liquid Stevia Sweet Drops™ add flavor, without calories, carbohydrates, or artificial ingredients, to foods and beverages. SweetLeaf Water Drops™ add delicious flavor to still or sparkling water.

Additionally, Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Sympacho®, are available in tea bags and loose tea and come in a variety of beneficial flavors. SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or in grocery and health food stores throughout the U.S. and Canada.