Pioneering Stevia Brand Offers a New Intervention for Cardiovascular Risk

Posted on March 17th, 2017, in Press Release.

SweetLeaf®, a better-for-you alternative to hidden and added dietary sugars, exhibiting at the American College of Cardiology 66th Annual Scientific Session

GILBERT, AZ (March 17, 2017) – SweetLeaf® Stevia Sweetener, an award-winning sweetener with no hidden and added dietary sugars or artificial ingredients, will be exhibiting at the American College of Cardiology’s 66th Annual Scientific Session & Expo, March 17-19, in Washington, D.C. SweetLeaf will be offering the nation’s cardiologists a better way for their patients to reduce sugar in foods and beverages.

Pioneering Stevia Brand Offers a New Intervention for Cardiovascular Risk | SweetLeaf® 2017 marks a major shift in attitudes toward added and hidden dietary sugars and how they impact the health of Americans. Many government and healthcare agencies have come together to enact policies seeking to curb the rates of cardiovascular disease (CVD) and obesity related deaths and disorders. In the past year alone, The American Heart Association, United States Department of Agriculture (USDA), Department of Health and Human Services (HHS), and Food and Drug Administration (FDA) have all acted to call out the need to drastically reduce the amounts of added and hidden sugars in the daily diets of Americans.

Added and hidden sugars are those not naturally occurring, unlike those which are an essential component of fruits, vegetables, and milk, and occur naturally.

“Sugar seems to act as both a predisposing factor for heart disease … and a precipitating factor,” states a 2016 article published in the journal, Progress in Cardiovascular Diseases.1 “A diet high in added and hidden sugars has been found to cause a 3-fold increased risk of death due to cardiovascular disease.”

Patients and consumers alike can reduce added sugars by using zero-calorie, sugar-free SweetLeaf® Stevia Sweetener products. Available in packets and a shaker, SweetLeaf Stevia Sweeteners, natural and organic, taste delicious and have zero calories and carbs, nothing artificial, no sugars, a non-glycemic response, and are non-GMO and gluten-free. SweetLeaf also offers Liquid Stevia Sweet Drops™ for adding zero-calorie, sugar-free flavor and sweetness with no artificial ingredients to foods and beverages. SweetLeaf Water Drops™ take still or sparkling water from boring to wow with a squeeze of the bottle. With no sugars and zero calories/carbs, the four flavors of Water Drops make daily hydration a treat.

“We are proud to partner with cardiologists and other healthcare professionals to bring their patients a no-calorie, no-sugar sweetener that is simply better for them,” said Carol May, President of Wisdom Natural Brands®, makers of SweetLeaf. “Providing a sugar alternative which tastes delicious and offers a solution to reduce or eliminate added and hidden dietary sugars is something we take very seriously.”

1“The Evidence for Saturated Fat and for Sugar Related to Coronary Heart Disease,” DiNicolantonio, James J. et al. Progress in Cardiovascular Diseases, Volume 58, Issue 5, 464-472.

Elsevier. “Sugar consumption plays greater role in heart disease than saturated fat.” ScienceDaily. www.sciencedaily.com/releases/2016/01/160113103318.htm (accessed March 10, 2017).

For more information about SweetLeaf, visit SweetLeaf.com.

About WISDOM NATURAL BRANDS®
Gilbert, Arizona-based Wisdom Natural Brands® is the parent company of two highly respected and award-winning consumer brands: SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal teas. For 35 years now, Wisdom has been the leading stevia expert and industry pioneer. SweetLeaf is the stevia sweetener with zero calories, zero carbohydrates, a non-glycemic response, no sugars, and no artificial ingredients. The only stevia brand to be named a Top Wellness Company and to win 29 global awards for taste and innovation, SweetLeaf is sold in boxes containing 35 or 70 packets, shaker jars for easy home use, and SweetLeaf SteviaTabs®, dissolvable tablets, for on-the-go use. Offering consumers additional high-quality choices, SweetLeaf Organics are sold in 35- and 70-count packet boxes and a shaker jar. SweetLeaf SugarLeaf® bonds SweetLeaf Stevia® and cane sugar for a low-calorie sugar alternative that is perfect for baking and cooking with 2/3 fewer calories than sugar. SweetLeaf 2-oz Liquid Stevia Sweet Drops™ add flavor, without calories, carbohydrates, or artificial ingredients, to foods and beverages. SweetLeaf Water Drops™ add delicious flavor to still or sparkling water.

Additionally, Wisdom of the Ancients® herbal teas, from energizing Yerba Maté Royale® to calming Sympacho®, are available in tea bags and loose tea and come in a variety of beneficial flavors. SweetLeaf and Wisdom of the Ancients products can be purchased online at ShopSweetLeaf.com or in grocery and health food stores throughout the U.S. and Canada.