Press Release


James and Carol May Continue to Celebrate ‘Sweet’ Success

Posted on June 10th, 2013, in Press Release.

Gilbert, Arizona (06/11/13) – Retirement is not a thought. James May, who has spent the past 30 years promoting the natural sweetener stevia and building up his company, Wisdom Natural Brands®, shows no signs of slowing down. With equal fervor, » Read More


Sweet Drops Make Planning for Swimsuit Season Sweeter

Posted on June 8th, 2013, in Press Release.

Gilbert, Arizona (06/11/13) – What season does the typical American woman anticipate most? If you guessed “swimsuit season,” you’re right! Recent surveys show that most women plan for swimsuit season far in advance, including dieting to get into shape. SweetLeaf » Read More


Wisdom Natural Brands President Makes Top Women in Grocery List

Posted on June 6th, 2013, in Press Release.

Gilbert, Arizona (June 11, 2013) – Progressive Grocer has added Wisdom Natural Brands President Carol May to their list of Top Women in Grocery for 2013. The voice of the retail food industry for nearly 90 years, Progressive Grocer is » Read More


Award-Winning SweetLeaf® Unveils New Products at Expo West

Posted on February 28th, 2013, in Press Release.

Gilbert, Arizona (2/28/13) – Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, will showcase its newest products – SweetLeaf® Sweet Drops™ on-the-go packs in four fun-themed varieties and showcase new flavors in our liquid stevia lineup – at Expo West, » Read More


Sweet Drops™ Packs Make Beverage Enhancement Easy On the Go

Posted on February 5th, 2013, in Press Release.

Gilbert, Arizona (02/05/13) – In response to consumer demand for convenient beverage enhancement, SweetLeaf Stevia® Sweetener, the No. 1 selling all-natural sweetener*, introduces SweetLeaf® Sweet Drops™ on-the-go packs. Water enhancement drops represent the largest area of growth in the beverage » Read More


Mom Lobbies Amherst to Adopt SweetLeaf® for Son’s Sake

Posted on January 7th, 2013, in Press Release.

Gilbert, Arizona (01/07/13) – While many mothers worry about their children gaining the dreaded “freshman 15” pounds at college, Kelly Molitor had bigger concerns. Her 19-year-old son, Steven, a type 1 diabetic since age 14, controlled the disease through a » Read More


President of Paraguay Recognizes James May for Work with Stevia

Posted on December 14th, 2012, in Press Release.

Gilbert, Arizona (12/14/12) – The President of Paraguay, Federico Franco, and the Paraguayan Chamber of Stevia, CAPASTE, honored James May, Founder and CEO of Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, recognizing his considerable role in the creation and » Read More


Sweet Romance: SweetLeaf® Puts Sparkle in Valentine’s Day

Posted on December 10th, 2012, in Press Release.

Gilbert, Arizona (12/10/12) – Go ahead! Indulge in the sweetness of Valentine’s Day with expressions of love with a zero-calorie, zero-carbohydrate Chocolate Sweet Drops™ delicious drink.

Mix up a couple of SweetLeaf Chocolate Cherry Fizzes to enjoy during a little » Read More


SweetLeaf® Sweeteners Expand Every Cook’s Repertoire

Posted on October 22nd, 2012, in Press Release.

Gilbert, Arizona (10/22/12) – Just as the changing season brings a palette of colors to the great outdoors, SweetLeaf Stevia® Sweetener brings a cornucopia of all-natural, zero- or low-calorie products to your cupboards. And even though summer’s glare is just » Read More


SweetLeaf® Leads the Way in Flavored Drop Trend

Posted on October 17th, 2012, in Press Release.

Gilbert, AZ (10/17/12) – More people are moving away from high sugar beverages and opting to exercise control in sweetening and flavoring their own drinks. SweetLeaf Stevia®’s 17 refreshing flavors of its zero-calorie, zero-carbohydrate SweetLeaf® Liquid Stevia Sweet DropsTM are » Read More


SweetLeaf® to Exhibit at SupplySide West 2012

Posted on October 15th, 2012, in Press Release.

Gilbert, Arizona (10/15/12) – SweetLeaf Stevia® Sweetener, the only stevia winning nine international taste awards, will be exhibiting at Booth 20045 at SupplySide West 2012, which is set for November 5-9 in Las Vegas. James A. May, Founder and CEO » Read More


SweetLeaf® Proud to Sponsor Launch of Marjorie’s Fund

Posted on October 15th, 2012, in Press Release.

Gilbert, Arizona (10/15/12) – Wisdom Natural Brands®, maker of SweetLeaf Stevia® Sweetener, is pleased to be a sponsor at the October 18, 2012, launch of Marjorie’s Fund, The Type 1 Diabetes Global Initiative, in New York City. Dr. Jason C. » Read More


SweetLeaf® Encourages Healthier Eating for Kids

Posted on October 12th, 2012, in Press Release.

Gilbert, Arizona (10/15/12) – SweetLeaf Stevia® Sweetener, the only all-natural stevia sweetener with zero calories, carbohydrates and glycemic response, is committed to raising awareness of childhood obesity and promoting nutrition. Studies show that one of the best ways to teach » Read More


SweetLeaf SugarLeaf Named Among Best New Products

Posted on August 16th, 2012, in Press Release.

Gilbert, Arizona (08/16/12) – Wisdom Natural Brands®, the parent company of SweetLeaf SugarLeaf™, announced that SugarLeaf has been chosen among the top winners of Progressive Grocer’s 2012 Editors’ Picks awards. Featured in the publication’s August issue, the Progressive Grocer Editor’s » Read More


SweetLeaf® Wins Another Foodie Favorite Award

Posted on June 25th, 2012, in Press Release.

Gilbert, Arizona (06/25/12) – SweetLeaf Stevia® Sweetener has been recognized with a “Favorite Sweetener” Foodie Award from Clean Eating magazine. SweetLeaf® appealed to the health conscious editors of Clean Eating as a natural, calorie-free, zero-glycemic response alternative to refined white sugar. In » Read More


New SweetLeaf® Liquid Stevia Flavors on Store Shelves This June

Posted on June 25th, 2012, in Press Release.

Gilbert, AZ (06/25/12) – Three refreshing new summer flavors of SweetLeaf® Liquid Stevia Sweet Drops™ are coming to store shelves. Wisdom Natural Brands®, the parent company of SweetLeaf Stevia®Sweetener, will offer three refreshing new summer flavors as part of their zero-calorie, » Read More


SweetLeaf® Trumps the Competition Worldwide-Twice!

Posted on June 25th, 2012, in Press Release.

Gilbert, AZ (6/25/12) –SweetLeaf Stevia® Sweetener beat out the competition to win two World Stevia Organisation 2012 Best Stevia Product/Extract of the Year awards (in Paris). The WSO’s tasting committee and jury members awarded World’s Best Tasting Stevia Awards to SweetLeaf » Read More


Too (two?) Sweet! “Sweet Drop” Debuts with PacketMan at Expo West

Posted on February 22nd, 2012, in Press Release.

Sweet Drop, the new mascot for SweetLeaf® Liquid Stevia Sweet DropsTM, made her debut at the 2012 Natural Products Expo West, held March 9-11 in Anaheim. The cartoon-like flavor drop joined PacketMan, the giant SweetLeaf® packet mascot, in inviting attendees to stop » Read More


SweetLeaf Stevia® Sweetener Celebrates EC Approval of Stevia

Posted on November 28th, 2011, in Press Release.

Gilbert, AZ (11/28/11) –James May, founder and CEO of SweetLeaf Stevia® Sweetener, and the first person to manufacture and market stevia products for the US market, applauded the decision by the European Commission approving steviol glycosides for use as a tabletop » Read More


Wisdom Natural Brands® Launches All-Natural SugarLeaf™ for Baking, Cooking

Posted on November 21st, 2011, in Press Release.

Gilbert, AZ (11/21/11) –A sweet new product from Wisdom Natural Brands ® has hit store shelves. SugarLeaf™ is an all-new, 100% natural lowcalorie sweetener great for baking and cooking, aimed at meeting the demands of increasingly health-conscious consumers who want to reduce » Read More


SweetLeaf’s® Sweet Success Continues

Posted on September 30th, 2011, in Press Release.

Gilbert, AZ (09/30/11) – Wisdom Natural Brands®, makers of all-natural SweetLeaf Stevia® Sweetener, announced today that SweetLeaf® has enjoyed 25 continuous profitable years, including a successful 2011, and that the company is looking forward to an even sweeter 2012. This year » Read More


“Father of Stevia” James May Addresses Second Annual Stevia Federation of the Americas

Posted on September 30th, 2011, in Press Release.

Gilbert, AZ (09/30/11) – On August 25, James May, Founder and CEO of Wisdom Natural Brands®, makers of SweetLeaf Stevia® Sweetener, was invited to speak about the state of stevia in the United States and in Europe at the prestigious second » Read More


SweetLeaf® to Exhibit at American Diabetes Association Expo in L.A.

Posted on May 13th, 2011, in Press Release.

Gilbert, AZ (05/13/11) – An active supporter of preventing and managing diabetes, SweetLeaf Stevia® Sweetener will be exhibiting at the American Diabetes Association Expo at the Los Angeles Convention Center on Saturday, May 21. The free expo takes place from 10am » Read More


New Powerhouse Sales Team to Elevate SweetLeaf® Market Share

Posted on April 25th, 2011, in Press Release.

Gilbert, Arizona (04/25/11) – SweetLeaf Stevia® Sweetener is launching its next phase of expansion with a dynamic new sales team. The “Sweet Team” will focus on developing a strategic corporate sales plan to achieve key business objectives and strengthen the » Read More


SweetLeaf® Chocolate Liquid Stevia a Hit with Reviewer

Posted on March 20th, 2011, in Press Release.

Lempert raved, “You’ve seen stevia in packets, stevia in beverages and now here is stevia going back to its roots as a concentrated liquid, and now they’re adding natural flavors. To be honest, at first I thought it was sort » Read More


James May Awarded Inaugural Visionary Award

Posted on March 11th, 2011, in Press Release.

Gilbert, Arizona (03/11/11) – The American Herbal Products Association (AHPA) awarded James May, founder of Wisdom Natural Brands,® maker of SweetLeaf Stevia® Sweetener, the 2011 AHPA Visionary Award. AHPA, which promotes the responsible commerce of herbal products, presented May with the award in recognition of » Read More


SweetLeaf® Chosen Official Stevia Sweetener of Expo West 2011

Posted on March 10th, 2011, in Press Release.

Gilbert, Arizona (03/10/11) – All-natural SweetLeaf Stevia® Sweetener has been chosen as the Official Stevia Sweetener of this year’s Natural Products Expo West event. The world’s largest natural and healthy products trade show, Expo West will take place March 10-13 » Read More


SweetLeaf® Leads Stevia Sustainability Initiative

Posted on January 18th, 2011, in Press Release.

San Francisco, CA (01/18/11) – “2010-2011 ISANH Global Stevia Award winner SweetLeaf Stevia® Sweetener is a dedicated contributor to the sustainable future of sweetening ingredients,” Executive Vice President Angus Flood will explain as part of the Sustainability Summit in San Francisco » Read More


SweetLeaf® Wins World Stevia Award

Posted on December 2nd, 2010, in Press Release.

Gilbert, Arizona (12/02/10) – SweetLeaf Stevia® Sweetener was the overall winner of the 2010-2011 Annual Global Stevia Products Award by the International Society of Antioxidants in Nutrition and Health (ISANH) based on taste performance, advancement in ingredient science and positive environmental » Read More


Arizona Company Takes a Stand Against Childhood Obesity

Posted on November 30th, 2010, in Press Release.

Gilbert, AZ (11/30/10) – First Things First and SweetLeaf Stevia®Sweetener are working together to keep awareness of and the daily fight against the childhood obesity epidemic an everyday priority for everyone. Professionals in the public and private sectors will gather » Read More