SweetLeaf Stevia® Sweetener is the most popular stevia brand in the natural foods marketplace. SweetLeaf Stevia Sweetener was the first stevia sweetener to receive GRAS status from the FDA and is the only stevia sweetener to win twenty-nine international awards for taste, innovation, and sustainability. From the beginning, SweetLeaf Stevia Sweetener made consumer well-being its number one priority.


SweetLeaf Awards

Wisdom Natural Brands®

What happens when a man of modern healthcare meets the holistic healing wisdom of an ancient people? In the case of James A. May, a former healthcare executive, the meeting forever altered his life—both personally and professionally. Mr. May founded Wisdom Natural Brands®, the parent company of two highly respected consumer brands—SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® tea.

Wisdom of the Ancients is one of the most respected niche tea lines in the natural industry. Wisdom of the Ancients offers herbal teas from around the globe, including yerba maté. Wisdom of the Ancients was the original Wisdom brand started more than 30 years ago when Mr. May sold teas from the trunk of his car. Quite an amazing amount of growth! Yerba maté is an energizing tea that enhances mental alertness and is the national drink of many South American countries. It contains 250 nutrients, has more antioxidants than green tea, and is also used as an aid in weight management around the globe. Wisdom of the Ancients also offers Yerba Maté Royale®, with all the benefits of regular Yerba Maté plus stevia leaves, which add a hint of sweetness for a delightfully pleasant flavor. Wisdom of the Ancients products include:

  • Yerba Maté teas
  • Yerba Maté Royale® teas
  • Rooibos tea
  • Symfrë
  • Instant Yerba Maté and Yerba Maté Royale® teas
  • Cream of Coco hair & body soap
  • Tea accessories
  • Sympacho
  • Pau d’Arco
  • Stevia tea

Wisdom Natural Brands is now the leading U.S. manufacturer of stevia and offers a full line of SweetLeaf Stevia products, available in convenient single-serving packets, liquid, powder, tabs, and concentrate, including the best-selling products SweetLeaf Stevia and Organic Stevia Sweeteners, SweetLeaf® Liquid Stevia Sweet Drops™, and SweetLeaf Water Drops™. Wisdom Natural Brands has introduced millions of people to stevia.

Wisdom Natural Brand’s World Impact:

Founder and CEO James A. May has spoken worldwide about the benefits of stevia as a better-for-the-body sweetener alternative. As the first person to bring stevia to the U.S. in 1982, May is globally recognized as “The Father of Stevia.”

With an ongoing commitment to stevia farming and sustainability practices in Paraguay and other international locations, Wisdom Natural Brands continues to work with and aid farmers with housing, potable water, and other needs. James May has been recognized and honored by the President of Paraguay and the American Stevia Federation for his work in Paraguay.

James A. May has worked directly with farmers and academics in more than 11 Latin American and other regions (Italy, Canada, Asia, India, Africa, and U.S.). The company’s ongoing commitment means better stevia crops and processes. This work also benefits farmers who grow stevia and encourages a more lucrative business model for small farmers in order to help build a better quality of life for themselves and their families.

Wisdom Natural Brands (SweetLeaf) was was recognized with Top Wellness Company Trailblazer Award for the innovation of its liquid stevia products. SweetLeaf Stevia Sweetener is the only stevia brand to win dozens of global awards for taste and innovation.

SweetLeaf’s® Vision and Commitment

The founders of Wisdom Natural Brands believe in quality products, commitment to the customer, and to the world in which we live. The company’s core values revolve around the vision of making the world a sweeter place. Wisdom’s commitment to the public goal includes:

  • American Diabetes Association and American Dietetic Association: SweetLeaf products are and continue to be a great alternative for people with diabetes and special nutritional needs. The company is committed to providing consumers with the highest-quality, best-tasting stevia sweeteners. Wisdom has formed and developed relationships with these organizations nationwide through active association and contribution.
  • Wisdom continues to take the initiative as a sweetener solution for children–as well as adults–faced with the challenge of obesity and diabetes:
    -Marjorie’s Fund is a global initiative helping people with Type 1 diabetes, who live in third world countries, to survive, control, and manage their diabetes.
    -Arizona State University programs which are specifically aimed at overcoming the challenge of obesity in children and teens.

SweetLeaf’s® Press Kit

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