SweetLeaf Stevia® Sweetener is as natural as the sun, soil and rain that nurture it. That’s why it is the most popular stevia brand in the natural food marketplace. SweetLeaf Stevia Sweetener was the first stevia sweetener to receive GRAS status from the FDA and is the only stevia sweetener to win thirteen international awards for taste, innovation and sustainability. From the beginning, SweetLeaf Stevia Sweetener made consumer health its number one priority.


SweetLeaf® Awards | SweetLeaf®

Wisdom Natural Brands®

What happens when a man of modern healthcare meets the natural healing wisdom of an ancient people? In the case of James May, a former healthcare executive, the meeting forever altered his life – both personally and professionally. Mr. May founded Wisdom Natural Brands®, the parent company of two highly respected consumer brands – SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® tea. Wisdom of the Ancients is one of the most respected niche tea lines in the natural industry. A tea line dedicated to healthy options, Wisdom of the Ancients offers more herbal teas from around the globe, including Yerba Maté from the plantations of Paraguay. Wisdom of the Ancients was the original Wisdom brand started more than 30 years ago when Mr. May sold teas from the trunk of his car. Quite an amazing amount of growth for one brand dedicated to healthy natural options! Yerba maté is a naturally energizing tea that enhances mental alertness. The national drink of many South American countries, yerba maté is an all-natural, non-jitter inducing energizer for both body and mind. It contains 250 natural nutrients, has more antioxidants than green tea and is also used as an aid in weight management around the globe. Wisdom of the Ancients also offers Yerba Maté Royale®, with all the benefits of regular Yerba Maté plus stevia leaves, which add a natural sweetness for a delightfully pleasant flavor. Wisdom of the Ancients products include:

  • Yerba Maté Teas
  • Yerba Maté Royale Teas
  • Rooibos Tea
  • Symfrë
  • Instant Yerba Maté and Yerba Maté Royale Teas
  • Cream of Coco Hair & Body Soap
  • Tea Accessories
  • Sympacho
  • Pau d’Arco
  • Stevia Tea

Wisdom Natural Brands is now the leading U.S. manufacturer of stevia and offers a full line of SweetLeaf Stevia products, available in convenient single-serving packets, liquid, powder, tabs and concentrate, including best-selling products SweetLeaf Stevia Sweetener, SweetLeaf® Liquid Stevia Sweet Drops™ and Sweet Drops Water Enhancers. Wisdom Natural Brands has introduced millions of people to stevia.

Wisdom Natural Brand’s® World Impact:

Founder and CEO James May has spoken worldwide about the benefits of stevia as a healthier sweetener alternative. As the first person to bring stevia to the U.S. in 1982, May is globally recognized as “The Father of Stevia.”

With an ongoing commitment to stevia farming and sustainability practices in Paraguay and other international locations, Wisdom Natural Brands continues to work with, financially support, and aid farmers with housing, potable water, and other needs. James May has been recognized and honored by the President of Paraguay and the American Stevia Federation for his lifetime work in Paraguay.

Jim May has worked directly with farmers and academics in more than 11 Latin American and other countries (Italy, Canada, Asia, India, Africa, the U.S., and countries in both Central and South America, to name a few). The company’s ongoing commitment means better stevia crops and processes. This work also benefits and encourages farmers to grow stevia so they can have more successful natural cultivation and to make growing stevia a more lucrative business for the small farmer in order to build a better quality of life for themselves and their families.

Wisdom Natural Brands (SweetLeaf) was recently awarded the Top Wellness Company Trailblazer Award for its innovation of liquid stevia products. SweetLeaf Stevia Sweetener is the only stevia brand to win 13 global awards for taste and innovation over the past few years.

SweetLeaf’s® Vision and Commitment

The founders of Wisdom Natural Brands believe in quality products, commitment to its customers and to the world in which we live. The company’s core values revolve around its vision of making the world a sweeter place for all those in it. Wisdom’s commitment to the audiences served include:

  • American Diabetes Association and American Dietetic Association: The company’s products are and continue to be a great alternative for people with diabetes and special nutritional needs. The company is committed providing its customers with the highest quality, best tasting forms of sweeteners. Wisdom has formed and developed relationships with these organizations nationwide through active association and contribution.
  • Wisdom continues to take the initiative as a healthful sweetener solution for children – as well as adults – faced with the challenge of obesity and diabetes in such organizations as:
    -Marjorie’s Fund (a global initiative helping people with Type 1 diabetes who live in third world countries to survive, control, and manage their diabetes);-WiL Power (an organization committed to fighting childhood obesity);

    -Arizona State University (programs specifically aimed at overcoming the challenge of obesity in children and teens).

SweetLeaf’s® Press Kit

Download the SweetLeaf 2015 Press Kit